For SOL Properties, a prominent force in Dubai’s luxury real estate sector, I was brought in to spearhead the visual identity for their most prestigious developments, including Sol Levante and Fairmont. My mission was to bridge the gap between architectural excellence and digital engagement by producing high-conversion creative assets for international markets. From engineering Meta ad campaigns targeting the Australian investor landscape to producing premium video content and strategic social media assets, I transformed their digital touchpoints into a magnet for brokers and high-net-worth investors. By focusing on quality over generic reach, I played a decisive role in shifting their social presence from a passive gallery to an active engine for investor acquisition.
SOL Properties’ digital assets lacked the visual prestige required to attract high-tier international investors and brokers. Key issues included:
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
The creative assets for Sol Levante and Fairmont now serve as a cornerstone for their international outreach, effectively capturing the attention of high-net-worth investors across the GCC and Australia.
At aleena®, this project was an opportunity to prove that strategic graphic design and motion content can directly influence investor perception within Dubai’s most competitive luxury sectors.
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