Metatech.

+ Introduction

For Metatech, a digital marketing agency specialized in brand elevation, I was brought in to lead the UI/UX and visual strategy for a diverse portfolio of clients. During this high-intensity engagement, I was responsible for engineering comprehensive digital identities from the ground up—ranging from a clinical, trust-centered Figma ecosystem for a dental practice to a high-conversion e-commerce interface for a premium lifestyle retailer. Beyond structural design, I managed the end-to-end creative production for their social media presence, developing high-cadence visual content that promoted the agency’s core services. By integrating user-centric web architecture with strategic graphic design, I delivered a suite of assets that allowed Metatech to present a modernized, market-ready digital front to their global clientele.

Year

2025

Industry

Digital Marketing Agency

Scope of work

UI/UX Design (Figma) / Social Strategy / Brand Identity

Focus

Multi-Sector (Medical & E-commerce)

+ Challenges

Metatech’s diverse client roster required a versatile design system that could pivot between medical professionalism and retail engagement. Key issues included:

Low-conversion web layouts for high-value medical and dental practices.
A fragmented visual language across its emerging lifestyle e-commerce clients.
Lack of high-cadence, professional social assets to showcase agency expertise.

+ Final thoughts

The design systems developed for Metatech’s clients continue to serve as the visual foundation for their digital presence, proving the lasting impact of high-end UI/UX architecture.

At aleena®, this project highlighted our ability to rapidly deploy custom-designed Figma ecosystems and social strategies across vastly different commercial sectors.

aleena®