R&B.

+ Introduction

I recently partnered with R&B, a major player in the GCC’s fashion retail landscape, to provide an intensive creative audit and visual direction prototype. This project served as a high-caliber demonstration of the aleena® technical suite, featuring expert fashion retouching, strategic layouts, and premium motion design. While the project remained a dedicated creative case study, the resulting assets stand as a testament to my capacity for rapid, large-scale execution. It highlights the studio’s expertise in producing polished, high-impact social media content designed for sophisticated retail environments.

Year
2025
Industry
Fashion / Lifestyle Retail
Scope of work
Fashion Retouching / Ad Design / Video Editing
Context
Selective Creative Assessment
+ Challenges

The R&B creative brief required a balance between high-volume retail output and a premium, fashion-forward visual aesthetic. Key requirements included:

  • Precision retouching for diverse apparel lines to meet global retail standards.
  • High-conversion promotional posters that maintain brand integrity during sales.
  • Dynamic video content capable of capturing attention in a saturated social market.

* Note: Media is cropped for display purposes. All rights reserved by aleena®.

+ Final thoughts

The assets produced for R&B demonstrate aleena®'s ability to clear the highest technical hurdles in the fashion industry while remaining selective about our professional partnerships.

At aleena®, this project serves as a benchmark for quality—proving that we can deliver agency-level creative output for household names at a moment's notice.

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