Joining Falcons Auction in May 2024 as their lead designer, I played a pivotal role in shaping the identity of this luxury startup. Falcons operates at the intersection of prestige and performance, auctioning everything from exclusive automobiles and timepieces to high-end handbags and memorabilia. Over my 18-month tenure, the startup’s fluid environment allowed me to expand my impact beyond graphic design—leading the UI/UX redesign of the bidding platform and producing premium video content. My focus was to bridge the gap between high-speed digital auctions and the refined aesthetic of the luxury world.
Falcons’ previous digital experience was fragmented and failed to convey the exclusivity of the assets being auctioned. Key issues included:
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
The new Falcons website is now a key part of their business growth, serving as a powerful tool for attracting new clients and strengthening relationships with existing partners.
For us at aleena®, this project was an opportunity to push the boundaries of what a modern luxury auction platform can achieve.
Tell us about your project—whether it's a website, SEO, or marketing.
If you’re ready to create and collaborate, we’d love to hear from you.
After the consultation, we’ll provide you with a detailed plan and timeline.
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