While serving as Lead Designer at Falcons, my performance led to a unique concurrent appointment by the firm's primary investors to lead the creative direction for Peace of Cake. For over a year, I navigated these dual roles simultaneously—managing the high-velocity needs of a luxury startup while remotely spearheading the visual identity for its investment partners. This integrated partnership entrusted me with the end-to-end production of the brand’s elite aesthetic, from professional retouching to premium video content. By bridging the gap between two distinct entities, I ensured that Peace of Cake’s digital presence maintained the same standard of prestige and technical precision that defined my work at Falcons.
Peace of Cake required a sensory visual narrative that could stand alongside the high-performance culture of its luxury investment portfolio. Key issues included:
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
* Note: Media is cropped for display purposes. All rights reserved by aleena®.
Successfully managing Peace of Cake’s F&B identity alongside Falcons’ luxury retail platform proved that a high-end aesthetic is universal. It demonstrated my ability to deliver specialized content for two distinct industries simultaneously.
At aleena®, this partnership was about versatility—translating the "prestige and performance" of an auction house into the "sensory and storytelling" world of luxury hospitality.
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